Part of the creation of Circa AD was the notion that there would never be a fixed retail outlet. The company is portable, the service is personal and private so there is no need for a fixed abode. Circa AD staff visit its clients.
Therefore the current movement of ‘pop-up stores’ seemed a natural fit. So far across 2013 Circa AD has popped up in a diverse number of host businesses in Victoria and the result has been fascinating and great fun.
Firstly in May, Fine Wine Merchants of Mt Eliza hosted four days of a Circa AD Pop-up Store. This was followed by Trelise Cooper in Hawksburn Village, Melbourne in June; and Mr Percival café in Malvern East in August.
Each Pop Up experience featured an opening VIP champagne night in-store to kick off the Pop Up. The diverse regular shoppers of these host stores mingling with Circa AD’s existing client base created a terrific atmosphere to shop and enjoy the blend of wines, beautiful fashion, great coffee and jewels.
To find out about upcoming pop-up stores, check the events section of the website or simply sign-up for the newsletter below.